From Paris to the World — A Complete Look at the Brand’s History, Cost, and Creative Vision
Casablanca Clothing is more than just fashion — it’s a narrative stitched in silk, color, and elegance. Born from a blend of Moroccan roots and Parisian sophistication, the brand has become one of the most distinct voices in modern luxury. Fusing retro sport aesthetics with high fashion, Casablanca is carving out a unique space that celebrates both culture and class.
In this post, we’ll explore the cost of Casablanca pieces, the brand’s rich legacy and history, and who owns and leads the vision behind this fashion powerhouse. Whether you’re a fashion enthusiast or a collector of contemporary design, this guide gives you everything you need to know about Casablanca.
The Origins: Who Founded Casablanca?
Casablanca was founded in 2018 by Charaf Tajer, a Paris-born designer of Moroccan descent. Before launching Casablanca, Charaf made waves as a co-founder of the Parisian streetwear label Pigalle and had collaborated with brands like Nike and Virgil Abloh. His deep love for visual storytelling and rich cultural heritage became the DNA of Casablanca.
The name “Casablanca” is a tribute to his parents’ hometown in Morocco, while the brand’s aesthetic is inspired by 1970s après-sport culture—think tennis courts, sun-drenched resorts, and the dreamy lifestyle of Monaco and Marrakech.
Design Language: Luxury with a Mediterranean Soul
Casablanca’s visual identity is unmistakable. Known for:
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Vibrant colors and patterns
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Bold silk shirts with painterly prints
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Retro tracksuits and wide-legged trousers
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Art-deco and Mediterranean inspirations
Each piece is part of a larger story—a vacation in motion, a life of elegance with roots in nostalgia. Charaf Tajer calls his work “luxury après-sport”, describing a balance between comfort and tailored sophistication.
How Much Does Casablanca Clothing Cost?
Casablanca sits firmly in the luxury fashion price bracket, and for good reason. With premium materials like silk, fine cotton, and artisan detailing, you’re not just buying clothes — you’re investing in craftsmanship.
Here’s a breakdown of average retail prices:
| Item | Price Range (USD) |
|---|---|
| Silk Shirts | $600 – $1,200 |
| Tracksuits (top + bottom) | $800 – $1,500 |
| Graphic T-Shirts | $150 – $300 |
| Denim | $400 – $700 |
| Outerwear (Jackets/Coats) | $1,000 – $2,500 |
| Accessories (Caps, Scarves) | $100 – $300 |
| Sneakers | $300 – $600 |
Most Casablanca pieces are produced in Europe, using premium, ethically sourced fabrics, which justifies the high price point. The brand targets fashion-forward buyers who appreciate quality, exclusivity, and storytelling through design.
Legacy and Cultural Impact
Even as a relatively young brand, Casablanca has left a lasting impact on the luxury fashion scene. It’s been worn by celebrities like:
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Kendrick Lamar
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Dua Lipa
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Gigi Hadid
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J Balvin
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Tyler, the Creator
Casablanca also earned a nomination for the LVMH Prize in 2020 and collaborated with high-profile brands like New Balance, Bulgari, and Moncler Genius, further solidifying its credibility and cultural relevance.
More than clothing, Casablanca represents a luxurious state of mind — a feeling of peace, travel, art, and aspiration.
Ownership and Brand Direction
Casablanca is an independent brand, still led creatively by its founder Charaf Tajer. He remains the artistic director, overseeing every detail—from collections to campaigns and runway shows.
In terms of business, Casablanca has private investors but hasn’t sold out to a major conglomerate like LVMH or Kering. This gives the brand more freedom in storytelling, production, and cultural alignment.
Charaf Tajer has openly discussed the importance of maintaining cultural identity in his designs, often blending Parisian tailoring with North African and Mediterranean visuals — a refreshing departure from the cookie-cutter luxury labels.
Sustainability and Production Ethics
Casablanca takes a “slow luxury” approach. The brand produces limited quantities with a focus on quality over mass production. While not explicitly marketed as sustainable, Casablanca practices responsible sourcing and ethical manufacturing, working closely with European ateliers.
Their packaging is recyclable, and many pieces are made with natural fibers like organic cotton and silk.
Where to Buy Casablanca Clothing
Casablanca is available through:
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Casablanca official website
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Luxury retailers like SSENSE, Farfetch, and MatchesFashion
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High-end department stores such as Harrods, Saks, and Selfridges
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Boutique stockists across Europe, USA, and Asia
Due to its limited production runs, many pieces sell out quickly—especially the silk shirts and collab sneakers.
Why Casablanca Matters in Modern Fashion
Casablanca isn’t just another luxury brand. It represents a cultural bridge between old-world charm and new-world style. It’s a modern brand for the global citizen — someone who respects heritage, art, and individuality.
In a market flooded with fast trends, Casablanca offers something timeless: narrative-driven design with emotion, elegance, and authenticity.
Key Takeaways
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Founder: Charaf Tajer (launched in 2018)
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Style: Luxury après-sport meets Mediterranean elegance
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Price Range: $150–$2,500+
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Known For: Silk shirts, retro tracksuits, bold prints
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Ownership: Independent and creatively directed by Charaf
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Legacy: Quickly becoming a global symbol of elevated luxury and cultural fusion
