October's Very Own

October’s Very Own, better known as OVO, is a globally recognized lifestyle brand and record label founded by the multi-talented artist Drake alongside Oliver El-Khatib and Noah “40” Shebib. Since its launch in 2011, OVO has grown from a symbol of Drake’s Toronto roots and creative circle into a powerful name in streetwear, blending luxury quality with laid-back, understated style.

OVO Clothing is instantly recognizable for its clean, minimal silhouettes paired with premium materials and the brand’s signature motifs—most notably the iconic owl logo, which has become a symbol of Drake’s influence and the brand’s connection to music, culture, and exclusivity. The collections feature elevated basics like heavyweight hoodies, cozy sweatshirts, crisp T-shirts, sleek jackets, beanies, and caps, all designed with a refined approach to streetwear that feels timeless yet fresh.

Neutral tones like black, grey, cream, and muted earth colors make every piece easy to wear year-round, whether layered for a chilly Toronto night or styled casually for everyday city life. Subtle embroidery, high-quality appliqué logos, and seasonal graphics keep each collection feeling new while staying true to OVO’s understated vibe.

Beyond clothing, OVO Clothing is a lifestyle brand that celebrates community and creativity, releasing highly sought-after limited drops and collaborations with brands like Canada Goose, Jordan, and Clarks. Each piece often sells out quickly, adding to OVO’s reputation for exclusivity and loyal following worldwide.

From the streets of Toronto to stages across the globe, October’s Very Own represents more than fashion—it’s a statement of authenticity, ambition, and connection to a cultural movement shaped by music and style. For fans and streetwear enthusiasts alike, OVO is more than just clothing—it’s part of the story.